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Prolanguage Google Ads

Prolanguage Google Ads

Project Overview

Prolanguage Google Ads

Project Overview Prolanguage Google Ads


Prolanguage Google Ads: PrimePeak operates an intent-drivenGoogle Ads program for ProLanguage School

one of Thailand’s leading education institutes serving learners from 90+ countries. Our mandate is to generate qualified inquiries for visa-linked language programs and corporate training while keeping cost-per-lead predictable across seasons and locations. Over the years we’ve built a multilingual, multi-location strategy (Thai/English; 4 branches) mapped to real student journeys, so ads and landing paths stay tightly aligned with what prospects need at each step.

What We Implemented

  • Account architecture by intent & location: themed campaigns/ad groups for program, city, and language level, with strict match types and negative-keyword governance.
  • Search + Performance Max mix: prospecting and demand-capture working together, with geo-fences around high-yield districts.
  • Conversion stack: GA4 events, Google Ads conversions, call and consult-booking tracking; form-quality checks to keep leads usable for counselors.
  • High-relevance ad assets: sitelinks (Programs, Fees, Visa Pathway), callouts (Accredited, Visa Support), structured snippets (Languages/Courses).
  • Always-on optimization: copy testing (visa support, corporate invoicing, flexible schedules), device/day-parting, and budget pacing for peak visa seasons.
  • Landing experience refinements: clearer headlines and eligibility cues, trust badges and reviews, faster mobile load times—lifting on-page conversion.

Impact

  • Consistent lead flow across 4 physical locations and corporate training.
  • Predictable CPL despite seasonal swings.
  • Higher lead quality & faster enrollments via better eligibility signaling and improved consult→enrollment ratios.
  • Scalable playbook for new programs, cities, and languages without rebuilding from scratch.

 

Prolanguage Google Ads

Challenges Solved

  • Inconsistent targeting: rebuilt structure by program + city to eliminate wasted spend and keep traffic intent-aligned.
  • Seasonality & CPL spikes: forecasting and pacing strategies to smooth cost during application peaks.
  • Low mobile conversion: mobile-first layout and performance wins to improve CVR where most traffic lands.
  • Measurement gaps: unified GA4 + Ads + call/consult tracking so decisions are data-driven, not anecdotal
Appointment
About Us
Prolanguage Google Ads
Google-ads-Prolanguage31
Prolanguage Google Ads

The Results

Achieved consistent, high-quality lead flow across 4 locations through a multilingual, intent-driven Google Ads strategy
Maintained predictable cost-per-lead despite seasonal visa fluctuations and demand swings
Increased lead quality and enrollment rates through clearer eligibility messaging and improved landing experience

From the Client

“PrimePeak transformed our Google Ads into a precise, high-performing system that consistently brings qualified leads to all our branches. Their understanding of student intent, ad structure, and multilingual campaigns is exceptional. The improvements in lead quality, tracking, and enrollment rates have made a measurable impact on our business. We highly recommend PrimePeak to any education institute looking for reliable, scalable growth.”